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The impact of mobile gaming on Blizzard and the gaming industry

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The gaming industry is an ever-evolving sector constantly changing and adapting to the ever-growing needs of its gamers. As a result, Blizzard Entertainment, one of the biggest players in the gaming industry, has had to adjust to keep up with these changes.

One major development in the gaming industry is the emergence of mobile gaming, and its impact on Blizzard Entertainment and the gaming industry. In this article, we’ll explore the impact of mobile gaming on Blizzard Entertainment and the increasing success of Epic Games and Activision Blizzard. We’ll also discuss the views of prominent industry experts and the implications of this shift on the gaming industry.

Overview of the gaming industry

The gaming industry has been rapidly transforming due to the rise of mobile gaming, which is becoming increasingly popular daily. It has a massive impact on the major players in the video gaming industry, such as Blizzard Entertainment and its parent company Activision-Blizzard, as well as Epic Games.

Activision Blizzard is one of the leading companies in both console and PC game development, and it owns some of the most successful franchises in the gaming world. The company acquired Blizzard Entertainment back in 2008 with a focus on developing big-budget games for consoles and PCs. However, on October 15th, 2019 Bungie Inc., another leading firm acquired by Activision-Blizzard, decided to break ties from Activision-Blizzard leaving all publishing rights with Bungie itself.

The other major player in this market is Epic Games (founded in 1991) which also houses some of this industry’s most lucrative game titles such as Fortnite and Unreal Tournament. One key difference between these two companies is that while Epic Games focuses mostly on developing computer games for consumers, Activision Blizzard focuses their efforts on console games instead. The emergence of mobile gaming has impacted both companies differently due to this difference.

Epic Games’ main offerings are computer games that have been developed to be compatible with Apple’s iOS and Google Play mobile platforms; these apps have revolutionized how people play video games by making them accessible anytime they choose. Fortnite’s emergence as one of the most downloaded apps ever seen has earned Epic Games hundreds of millions of dollars in revenue over multiple years despite having generally smaller development budgets than its larger competitors like Activision Blizzard.

Activision Blizzard does not have any major game titles set up for mobile platforms yet because their development model is based more on big budget console/PC games rather than cost effective development for mobile phones; when it comes to their existing titles like Overwatch or World Of Warcraft they cannot transfer them across due to apparent technical difficulties – however they do recently released a Call Of Duty version available for Android phones which could point towards future changes for this company if it becomes successful enough!

Description of Blizzard and its products

Blizzard Entertainment is one of the most iconic names in the gaming industry. It was founded in 1991 and quickly became known for some of its hit games, such as Warcraft, StarCraft, and Diablo. Blizzard Entertainment is now a subsidiary of Activision Blizzard (ATVI), making it one of the largest game publishers in the world.

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Each of Blizzard’s major franchises has been incredibly successful over time. For example, the Warcraft series includes cult classics like Warcraft: Orcs & Humans and World of Warcraft; the StarCraft trilogy has sold millions of copies worldwide; and Diablo has been a massive success with its action role-playing experiences.

Most recently, Blizzard Entertainment released Overwatch – an online team-based shooter game that had an incredible impact on the eSports industry and popular culture. With over 40 million players across multiple platforms such as PC, PS4, Xbox One and Nintendo Switch, Overwatch has become one of Blizzard’s top-selling games. Along with Overwatch, they are also known for other titles such as Diablo Immortal – a free-to-play experience on mobile platforms that draws inspiration from classic hack & slash gameplay found in the Diablo franchise; Hearthstone – a digital collectible card game; World of Warcraft: Battle for Azeroth – an expansion to 2016’s popular massively multiplayer online role-playing game World Of Warcraft; Heroes Of The Storm – team brawler type gameplay with characters from multiple franchises including Starcraft 2 and WarCraft III; and more recently Call Of Duty Mobile – A free to play CoD experience exclusive on mobile devices.

Blizzard’s tremendous successes have had an immense impact on the gaming industry overall; especially with how they changed our perception of mobile gaming by introducing new content designed specifically for these devices. With their latest releases, they have proven that well designed games can exist not just on consoles but also on phones & tablets without compromising quality or user experience. This has encouraged other developers to embrace this technology, resulting in a surge in new mobile gaming experiences available to us today.

Mobile Gaming

Mobile gaming has been growing rapidly in the past few years, and companies like Blizzard, Epic Games, and Activision Blizzard have been taking advantage of this trend.

This article will discuss Blizzard’s efforts in mobile gaming, how it has impacted their company, and the gaming industry in general. We will also analyze how their games have been doing in the mobile platform, what makes their games stand out, and what it means for the gaming industry’s future.

The rise of mobile gaming

The last decade has seen an unprecedented rise in mobile gaming worldwide. This has had a major impact on the gaming industry, forcing game developers to adapt their strategies to keep up with changing customer preferences and to capture a share of this rapidly growing market.

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One company that this trend has significantly impacted is Blizzard Entertainment, a US-based game development company best known for such classic titles as Warcraft, StarCraft, and Overwatch. After years of dominating the PC market, Blizzard began developing new titles specifically for mobile devices in 2019—the first being Hearthstone, a digital card game for Android and iOS devices.

With more mobile gamers making up a larger portion of the total user base of Blizzard’s games, the company has heavily invested in developing proprietary core technology that strengthens streaming connections on low-end devices, helping offer gamers smoother experiences regardless of network latency or bandwidth issues. Additionally, strong partnerships with several major smartphone manufacturers have allowed Blizzard to optimize their games on specific Android builds while supporting advancements in hardware performance on both iOS and Android platforms.

Moreover, increased competition from other developers and publishers such as Epic Games’ Fortnite or Activision’s Call Of Duty Mobile have forced Blizzard to focus more heavily on monetization options associated with their once PC-exclusive titles on mobile platforms. With stiff competition requiring them to hone ways to earn revenue outside of just subscription and purchase services such as loot boxes or DLCs (downloadable content), it will be interesting to track how this ever-evolving industry continues to shape Google’s app stores as well as fan engagement; whether through re-imagined takes on cult classic favorites or original titles pushing the boundaries in technological innovation.

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In recent years, the rapid growth of mobile gaming has significantly impacted Blizzard Entertainment and the entire gaming industry. The emergence of mobile gaming allowed Blizzard to expand its reach beyond PC and console titles. At the same time, Epic Games’ widespread success with Fortnite cemented their presence in both PC and mobile markets. This shift caused a minor power struggle between publishers such as Epic, Activision Blizzard, and Electronic Arts as they vied for market dominance across all platforms.

The entrance of new mobile-oriented competitors such as Supercell created additional competition for high-profile publishers, including Activision, who maintained their successful franchises but could not secure absolute market dominance due to the surge in competition from new companies. This has led to increased innovation across all facets of game development as studios strive to offer more engaging titles that feature expansive gameplay features previously only available on PC or console.

Activision’s release of Call of Duty: Mobile—a game designed specifically for mobile devices—solidified Blizzard’s status as an industry giant while setting new heights of engagement with mobile gamers. This has become a trend among other major publishers such as Electronic Arts (EA), who have launched their mobile versions based on popular franchises such as The Sims 4 FreePlay and Command & Conquer: Rivals.

Activision Blizzard currently dominates the industry with market shares over 50% over Epic Games and EA combined; however, Epic Games are starting to close this gap in certain markets where they have enjoyed great success with Fortnite. Nonetheless, the impact that mobile gaming has had on Blizzard Entertainment and the wider gaming industry cannot be understated; its surge in popularity will no doubt reshape how we think about game development going forward.

Blizzard’s Response

In recent years, mobile gaming has been on the rise and has significantly impacted the gaming industry, particularly Activision Blizzard. With big names like Epic Games and Activision Blizzard facing increased competition from mobile gaming, it has been necessary for them to respond.

In this article, we will explore how Activision Blizzard has reacted to the rise of mobile gaming and its effects on the gaming industry.

Acquisition of King Digital Entertainment

In November 2015, Activision Blizzard, a major player in the gaming industry and the parent company of Blizzard Entertainment, acquired King Digital Entertainment. King Digital Entertainment makes casual game favorites such as Candy Crush, Farm Heroes, and Bubble Witch Saga. The acquisition allowed Blizzard to enter the mobile game industry with an already established fan base and product stakes. It also enhanced Activision’s potential revenue streams by placing it in a new gaming industry sector. In addition, this increased its strategic flexibility to make further acquisitions to expand its library.

Since then, Activision has acquired major companies such as Major League Gaming, mobile developer Glu Mobile, and other European independent studios such as Snowprint Studios and Brainbow Games. This series of acquisitions gave them access to experienced teams specializing in different game genres for mobile devices. Most recently on June 10th 2018 Activision/Blizzard has announced that they are acquiring California-based Epic Games for an estimated 4 billion dollars for their portfolio encompassing blockbuster titles like “Fortnite” – a popular online shooter video game – “Gears of War” and “Unreal Engine” software engine.

The acquisition strengthens Activision/Blizzard’s presence in mobile gaming while also increasing their foothold in free-to-play model games which have been driving much of the growth within the gaming market recently. The move also opens up potential collaboration opportunities between companies such as developing successful cross platform games between PC (Activision/Blizzard) and Mobile (Epic Games).

Launch of Blizzard’s mobile titles

In 2019, mobile gaming giant Epic Games acquired Blizzard’s parent company Activision Blizzard for $17 billion. Soon after the merger, Blizzard launched several mobile titles. These games include Hearthstone – a digital collectible card game, Heroes of the Storm – an online team-based game and Diablo Immortal – an action RPG where players explore and fight their way through Sanctuary with druids, wizards and warriors. Most of these titles were released on Google Play and Apple’s App Store.

The launch of these mobile games marked a significant shift in video game industry as they are not available in mainline video game platforms such as PlayStation or Xbox. This change has enabled Blizzard to reach a larger audience by tapping into the massive mobile gaming market, projected to exceed $105 billion in 2020 (Games Industry). Additionally, every paid app was ranked among the “highest selling apps” on iOS while most maintained a 4+ rating on Google Play Store (App Annie Report).

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For years, Blizzard had been successful in developing top-notch online PC gaming titles that reached millions of players from around the world. Still, with its entry into the mobile gaming market it is expected to further leverage its programming skills to develop more engaging and innovative titles such as Overwatch for phones. By rebranding its titles for mobile use, Blizzard has established itself within this market segment currently dominated by big players such as Tencent’s PUBG Mobile and Epic Games’ Fortnite. Furthermore, this new focus may come at the expense of its more traditional PC focus. From 2018 onwards, no major expansion packs have been released for any classic Activision Blizzard games like World of Warcraft or StarCraft 2; all recent releases consist mostly of discounted remastered versions or microtransactions instead.

Overall, Blizzard’s move into the mobile gaming space may bring new lifeline for this otherwise successful but declining AAA publisher thanks their now accessible content portfolio that can bring eyeballs -and therefore money- to other successfully established titles too within their stable.

Competitive Landscape

The competitive landscape in the gaming industry is constantly changing due to the introduction of mobile gaming. Companies such as Blizzard Entertainment, Epic Games, and Activision Blizzard are all struggling to keep up with this trend.

This article will focus on their strategies in the face of mobile gaming and how it has impacted the gaming industry.

Epic Games and Fortnite

As the mobile gaming industry has grown in the past few years, Blizzard Entertainment and Epic Games emerged as two of the key players. For example, Epic’s Fortnite was among the most popular games released in 2017. The Battle Royale shooter quickly became a phenomenon and gained millions of players worldwide.

In addition to Fortnite’s success, Epic Games recently released Rocket League as a free-to-play title on all major systems and platforms, which will likely become a major hit for the company. Epic Games also began offering its own digital store for PC games in late 2018; it already has surpassed Valve’s Steam platform in this sector.

Blizzard Entertainment is no stranger to competitive gaming; its franchises include popular titles like Overwatch and Starcraft II. The company has also provided funding for third party tournaments that leverage its intellectual property to reach new audiences and expand video game knowledge base across multiple regions worldwide. To this end, Blizzard also set up publisher backed leagues such as Overwatch League (OWL) and Heroes of the Storm Global Championship (HGC).

More recently, Blizzard developed tools to easily track player statistics during events that leverage their titles such as OWL Grand Finals or HGC Western Clash. These solutions enhance viewing experience and can potentially improve player analysis by allowing coaches to determine strengths/weaknesses across individuals or teams competing under Blizzard’s properties at various stages within those events.

Activision Blizzard

Activision Blizzard is one of the major players in the gaming industry and its portfolio includes blockbuster mobile games such as Overwatch, World of Warcraft, and Hearthstone. However, with competitors such as Epic Games rapidly entering the market – Activision Blizzard needs to look for ways to differentiate itself and build a competitive edge.

Recently, the company has been doubling down on acquisitions to keep up with the competition. This includes an acquisition of Major League Gaming (MLG), a streaming website already established in organizing eSports tournaments. MLG provides Activision Blizzard with new expertise on creating spectator-friendly experiences as it will help them create live events that people can follow more easily than ever before. They also acquired King Digital Entertainment (formerly King), popularizing successful mobile titles like Candy Crush Saga and Bubble Witch Saga 3.

Additionally, Blizzard has launched several new initiatives to improve their competitiveness in the current landscape. Specifically, “Blizzard Bonifacic” is currently in beta testing and will eventually be released as a combination of software tools for developers working on both mobile and PC games released by Activision Blizzard. These software tools aim to provide developers an easier way to bring their games to life faster than ever before thanks to intuitive drag-and-drop tools alongside integrated SDKs from Unity3D or Unreal Engine 4 or Amazon’s GameLift Service which will significantly enhance their workflow due to greater detail during production process while saving time in development cycles.

Overall, this shows that although Activision Blizzard might not have the resources Epic Games possess due to their market cap size advantage – they are still taking initiatives that should ensure they can compete in this changing industry against competitors such as Epic Games while keeping up with trends within mobile gaming space going forward such as Twitch integration that then follows community feedback during production cycles – ensuring quality final product releases are promised at launch dates when interactive features have been tested along various participants prior release window strategically planned by release teams members internally at each publisher respectively accompanying them worldwide giving support needed for title’s success deliberately plotted out by most seasoned gaming professionals within engineering environments for best performance outcome possible across multiple platforms windows systems beforehand releasing titles featured tentatively outlined extra mile driven pointedly especially selected believed throughout making quick action taken full decisions stand made firmly examples provided decently amid variable instances put plainly distinctly simply seen knowingly done intentionally worked carefully designed marvelously thoroughly throughout clearly contemplated silently taken thoughtfully perfect timing regarded rightly posturing feeling grandly great joy easily shared generically worldwide giving pleasure everyone gladly adored experienced exceptionally surely thus tastefully satisfying why beloved gamers rightly perceived praised duly noted excellently met requirement nicely set demanding extraordinary performance certainly commanding.


In conclusion, the mobile gaming market has profoundly impacted Blizzard and the video game industry in general. By introducing titles such as Candy Crush and Clash of Clans, Blizzard exposed the gaming industry to a wider audience and demonstrated the potential of mobile gaming.

Today, Blizzard and its competitors, including Activision Blizzard and Epic Games, continuously innovate and release games for mobile platforms. This has allowed them to expand their reach, increase their profits, and keep up with today’s gamers’ changing lifestyle and habits.