One App, All the Action: Why Casino Platforms Are Becoming Super Apps

The online casino industry has become one of the industries that has experienced rapid growth in recent years. Statistics show that in 2024, the online casino industry has recorded a global valuation of $19.7 billion. Accordingly, the industry is projected to grow and reach a value of $56 billion by 2033. 

This growth can be attributed to the fact that the industry is driven by technological advancements and changing consumer preferences. Upon application of the most advanced technology and taking into consideration the gamers’ preferences, online casino platforms have improved and evolved into platforms that can provide not only quality casino games but also provide multiple services or what we call super apps. 

Below, let us explore what super apps are in the context of casino gaming. Let us also explore how online casinos are now becoming capable of offering a comprehensive and integrated experience that caters to the diverse needs of modern casino gamers.  

What Is a Super App?

A super app is a term first coined by BlackBerry founder Mike Lazaridis during a speech he delivered at Mobile World Congress in 2010. He defined the super app as one that has a closed ecosystem that involves many apps that people would use everyday because of the seamless, integrated and contextualized and efficient experience.  According to Gartner, a super app is likened to a Swiss army knife with a range of component tools that provide end users with a set of core features plus access to independently created mini apps. 

In the context of casino gaming, a super app is an online casino platform much like Betway that offers the most popular casino games from quick crash betting games to lively table games. These super app online casino game platforms feature seamless and immersive experience with robust security measures and a wide range of promotions and loyalty rewards. Accordingly, these platforms also integrate additional features and services beyond traditional gaming. 

Why Online Casinos are Becoming Super Apps

This transition of online casino platforms like Betway into super apps may be fuelled by several factors: 

1. Competitive Edge

With how competitive the industry has become, it is undeniable that every online casino platform must do something to show their edge over the other competitors. In a way, these online casinos have become super apps to differentiate themselves in a growingly crowded market to attract and retain a loyal game base. 

For example, with Betway they provide their gamers with exclusive access to specially tailored and regular promotions and extra bonuses. 

2. Consumer Demand

Aside from the competitive edge factor, there is also the consumer demand. 

With more casino games offered into gamers, everything becomes repetitive. Games become similar to one another. As such, gamers are seeking more than just gaming, they desire a holistic entertainment experience that encompasses not just their favorite casino games but also provides various services. 

3. Monetization Opportunities 

Lastly, online casino platforms becoming a super app might also be due to the monetizing opportunities it opens up. 

As online casino platforms provide more of the services than just games, this helps online casino platforms to explore new revenue streams. For example, some online casinos now offer premium games where if gamers subscribe, they get to access other stages of the game. Others offer skins and other in-app purchases that enhance the gaming experience or allow for greater customization. 

With the growth and expansion of the online casino industry, it is to be expected that online casino platforms of today become super apps. With their user-friendly interfaces, robust security measures, long list of quality casino games, and various services, online casino super apps are definitely becoming the go-to destination for casino gamers seeking a seamless and immersive gaming experience.